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‘Alien’ bus-stop ads create a stir

“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”

LA Times — June 19, 2009


The new rebel film trailers

“In the case of Cloverfield the trailer started the viral,” says Nick Butler, who runs the site movieviral.com. “People watched the trailer over and over to look for clues, because the whole thing was such a mystery. Some people thought it was about terrorism, or maybe it had something to do with Lost [Abrams’s TV series]. The trailer sent people off to check out the associated website, thousands of people did exactly that and the online buzz grew like crazy. Over the next few months, we were sent all over the internet. In the end I saw the film four times, constantly looking for links between it and the trailer.”

The Guardian — December 17, 2009


SA Election-gate: VP candidate allegedly violates election rules and regulations

An anonymous tip containing photo, video and text evidence of Butler using his office computer was sent to the ASP. The evidence showed Butler using an SA office computer to print his debate notes moments before the election debates.

The photos show Butler’s speech being accessed at 6:21 p.m. on March 6, and an additional screenshot showed the file still being accessed at 6:47 p.m.

Albany Student Press — March 12, 2013


Sen. Al Franken Rejects 2020 Presidential Run (Exclusive)

A 23-year-old graduate student named Nick Butler created the Super PAC hours after Hillary Clinton conceded the election. If the idea of a former “SNL” head writer to run our country sounds crazy, consider that the guy from “Celebrity Apprentice” is about to take the job.

“For the first few years in the Senate, he would refuse to make a joke,” Butler told TheWrap. “He showed that he wasn’t a joke.”

The Wrap — November 29, 2016


3 Are Shot Outside Nationals Park in Washington

Nick Butler, 28, said he had been sitting in the stands beyond center field and had been watching the weather, wondering if the game would be rained out. When he saw fans behind home plate sprinting, he assumed the rain had arrived, but then he noticed that some were ducking and that the players were not in the dugouts.

Mr. Butler said he leapt up from his seat and headed to the center field concourse, looking for an exit, turned a corner and was told by a staff member that he could not leave that way. Then he saw “a stampede of people running in our direction.”

NY Times — July 17, 2021


Crowd gathers outside the Supreme Court after draft opinion circulated that would strike down Roe v. Wade

Another in the crowd, Nick Butler, said people need to recognize “that they have power” to enact change as he urged everyone to consider those “who are going to be targeted” if Roe is struck down.

CNN — May 3, 2022